How to Monetize Facebook

Facebook replaced its old monetization programs with a unified one (Content Monetization), in addition to offering Stars, subscriptions, and external paths like affiliation and sponsorships. This guide covers each option with the requirements available at the time it was verified, without inventing payout figures.

Updated: September 26, 2026· 3 min read

Facebook feature and program information verified on September 26, 2026, against sources referencing Meta's own documentation for creators and the Facebook Help Center. These features and requirements change frequently — always check the current official documentation before making an important decision.

Facebook replaced its old in-stream ads, ads on Reels, and performance bonus programs with a unified program (Facebook Content Monetization). Those old programs are no longer active — if you see them mentioned elsewhere by their old name as if they were the current program, that information is outdated.

Facebook offers several real monetization paths: the unified Content Monetization program, Stars, subscriptions, brand collaborations, affiliation, and your own products or services. The general summary of these categories (valid for any platform) is covered in how to monetize social media content — here we detail what's specific to Facebook.

Facebook Content Monetization

It's the unified program that replaced in-stream ads, ads on Reels, and the old performance bonus.
Requires a profile with professional mode or a Page, being of legal age, being in a country where the program is available, original content (not recycled from third parties), and compliance with community guidelines.
At the time this guide was verified, access to the program was reported as invitation-limited in many cases, with no public follower threshold that guarantees admission — some sources mention reference figures (like tens of thousands of watched minutes), but those figures don't replace the invitation or guarantee entry into the program.
There's also a reported alternative path (sometimes called "direct access" or "fast track") for creators who already have an established audience on another platform, meant so they don't need to build reach on Facebook from scratch.

There's no fixed, public figure for how much Facebook pays per 1,000 views (RPM/CPM). Any specific payout figure you see elsewhere (including a supposed fixed payment per Star received) isn't officially confirmed by Meta in the documentation reviewed — treat it as an unofficial estimate, never as a guarantee.

Stars

Stars lets your audience send virtual stars during live content or video, convertible into a payment for the creator. It's reported as Facebook's most accessible monetization feature: it doesn't require a minimum number of views or engagement, only a follower threshold maintained for several consecutive weeks, being of legal age, and having a payment account set up — check the current exact threshold, since it can change.

Subscriptions

Subscriptions let your followers pay a recurring fee in exchange for exclusive perks defined by the creator. They usually require a higher follower threshold than Stars, plus a minimum level of recent engagement or watch time — check the current requirements, since they're more demanding than Stars' and can change. Facebook keeps a portion of subscription revenue; the exact percentage can change, so confirm it in the official documentation before assuming a figure.

Collaborations, affiliates, products, and services

Brand collaborations: direct deals with brands for sponsored content, independent of being in the Content Monetization program — always disclose sponsored content clearly.
Affiliation: promoting third-party products through links for a commission, working the same as on any other platform — see how to use AI for affiliate marketing if you use AI to support that content.
Your own products and services: selling directly to your audience, promoted through your profile, Page, or group.

1
Check which features you already qualify for
Compare your followers and account status against the current requirements for Stars, subscriptions, and Content Monetization.
2
Start with the most accessible path now
Stars usually has the lowest reported threshold, without depending on an invitation.
3
Combine several paths when it makes sense
Collaborations, affiliation, and your own products aren't mutually exclusive with each other or with being in Content Monetization.
4
Check the requirements directly in the creator tools before an important decision
Requirements and program names have changed before and can change again.

Common mistakes

Confusing a retired monetization program (in-stream ads, performance bonus) with the current one.
Presenting an RPM, CPM, or per-Star payout figure as if it were an official fact confirmed by Meta.
Assuming a follower threshold guarantees entry into an invitation-based program.
Publishing branded or affiliate content without disclosing it as such.

Frequently asked questions

How much does Facebook pay per 1,000 views?

Facebook doesn't publish a fixed RPM rate or a confirmed fixed per-Star payment — the payment depends on the program, content type, and other factors, and it varies. Any exact figure you see elsewhere is an unofficial estimate.

Do I need to be in Content Monetization to make money on Facebook?

No — Stars, subscriptions, brand collaborations, affiliation, and your own products are paths independent of that program, although some have their own follower or engagement requirements.

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