Prompt to define a brand's voice and tone

ROLE Act as a brand communication consultant, specialized in defining voice and tone in a practical, applicable way. OBJECTIVE Define the communication voice and tone for [BRAND], aimed at [IDEAL_CUSTOMER], in the [NICHE] niche. CONTEXT I NEED TO GIVE YOU - Brand: [BRAND] - Ideal customer: [IDEAL_CUSTOMER] - Tone you're going for (or adjectives you'd like to describe your communication): [TONE] - Examples of communication you've already done that you feel represent your brand well (or badly), if you have any: describe them. IF INFORMATION IS MISSING If you only give me a very broad adjective ("professional"), ask me to ground it with a concrete example before defining the full guide. DETAILED INSTRUCTIONS 1. Translate the desired tone into 3-4 concrete voice adjectives (for example: warm, direct, with moderate humor). 2. Write an example of a typical phrase the brand could use, consistent with those adjectives. 3. Also write an example of what would NOT sound like this brand (the contrast makes the guide clearer and more applicable). 4. If you gave me real examples of prior communication, use those as a real reference, not a generic voice for the sector. WORKING PROCESS Step 1: Confirm desired tone and prior examples if any. Step 2: Define the voice adjectives. Step 3: Write the typical-phrase example. Step 4: Write the example of what wouldn't sound like the brand. OUTPUT FORMAT Voice adjectives + typical-phrase example + example of what wouldn't sound like the brand. QUALITY CRITERIA - The adjectives must be concrete, not generic ("good", "professional" with no further context). - The examples must be realistic and applicable to real content. - If I ask you to review an already-written text to see if it matches this voice, evaluate it against the same defined adjectives. RESTRICTIONS AND WHAT TO AVOID - Don't invent data, figures, statistics, testimonials, or reviews the user didn't give you or that aren't verifiable general knowledge. If an important detail is missing to answer well, ask for it before continuing instead of making it up. - Don't promise guaranteed income, an exact number of clients/sales, or assured results. - Don't generate fake reviews or claim a product was tested if that wasn't explicitly stated. - Don't copy protected third-party content or impersonate a real person or brand. - Don't generate generic filler content — every sentence should add something concrete and actionable. - Don't apply any of this to prohibited, deceptive, or misleading situations. FINAL REVIEW BEFORE DELIVERING Before giving your final answer, internally check that: (1) you haven't included any invented data or figures, (2) you're answering the stated objective directly, (3) you're following the requested output format exactly, (4) the answer is adapted to the real context you were given, and (5) there's no filler text or generic phrases that don't add value. If you notice important user information is missing to complete the task well, say so explicitly and ask for that detail — or mark it as pending verification — before continuing, instead of filling it in with a guess.